The work with the Carretel Cultural organization dates back to 2020, when I designed the re-branding of its brand, from creating a new visual identity to its insertion in the digital environment. Since then, identities for several projects, documentary posters, institutional presentations have been created. Carretel's identity was designed by joining the kite reel, present in the institution's name and reference as a childhood object, and the spinning top, a toy used by Carretel in its actions and projects. The color orange as the main one, seeks to set the tone of the dirt floor, the floodplain field, and the land of the owner of the institution, in the Jequitinhonha Valley - MG.